How to Write a Leaflet for Your Holistic Business

Practice leaflets are a traditional way of marketing your services. Many practitioners overlook them in favour of online marketing such as websites and social media. Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients.

A leaflet is a great marketing tool it is produced with your audience in mind. Technology has significantly reduced the cost of creating and printing them, making them a cost-effective form of marketing your practice.

You can also share a leaflet online as a PDF so people can save or print them for themselves.

Mistakes to Avoid

Making the leaflet all about you - Clients do want to know about you, but your leaflet should start with them. Putting yourself at the forefront of your leaflet may put people off from picking it up unless they are specifically looking for you.

Making your logo the main feature on the front - Whilst your brand or name is important to you, it isn’t the first thing a potential client is looking for. It won’t mean anything unless you’ve already got a local presence, or your company name describes what you do.

Making it all about your discipline - People may not know or understand your discipline. They are simply looking for a solution to their problem.

Bad design - For a professional look, it’s ideal to hire a designer create your leaflet. If you don’t have the budget, use a simple template and keep the overall look (colours, photos, fonts etc.) in keeping with the rest of your brand. This way, if someone checks out your website or social media platforms, the leaflet matches your brand style.

Bad copy - Again, this is where it pays to keep things simple, from the message you share to the language you use. Get a friend to proofread your copy to make sure they understand it and there are no glaring errors. Avoid having big blocks of copy with nothing to break it up and make it easy to read and more interesting to the eye.

General leaflets - The temptation to create a leaflet that covers lots of different issues may appear like a good idea, but it is unlikely to be effective. People are looking for solutions to their problems and will be searching for someone who can help them with that specific issue.

How to Create a Leaflet That Works

This is where the advantage of having a niche comes into its own. Being able to describe who your client is and how you can help them is priceless. The ability to target your marketing to specific people will help you to attract their attention and attract them to your services.

Be helpful - By creating a leaflet that helps your potential client with a specific issue, you will demonstrate you understand their needs and your expertise in this area. Do this by providing useful information such as: ‘top tips for X’ or ‘how to Y’. You want to create something linked to your discipline and use this as a stepping stone to introducing you and your services.

Imagine someone has trouble sleeping and they are faced with a wall of leaflets all shouting for their attention. Are they going to pick the one that is titled ‘hypnotherapy’ or are they going to pick the one that says ‘how to improve your sleep naturally’?

If you have a blog, creating a leaflet is a great way of repurposing some of your content. Select a popular article or one you feel is relevant and use this as the basis for your leaflet.

Introduce your services - Whilst the majority of the leaflet is about providing useful information, keep space to introduce yourself. Write a short bio including a photo and brief details of how you work.

Share results – people are looking for a transformation so share the type of results your clients achieve by using a powerful testimonial where possible.

Tell them the next step - Clearly explain the next steps for working with you, and remember to include your contact details.

Have more than one leaflet - If you have different niches, create a separate leaflet for each one to ensure they are relevant to your different client groups. This will help your potential clients to discover that you understand them and their needs and can help them.

Conclusion

 A leaflet is a great way to market your holistic business. Creating something that is genuinely helpful will provide you with something you can use at events or distribute locally, as well as providing your clients with something that can be passed on to their friends and family.

If you’re struggling with your marketing, let’s chat about moving from marketing chaos to marketing calm. I can help you get clear about your best next steps and point you in the right direction for the support you need.